Houston Pay Per Click Marketing

What is pay per click marketing?

What is pay per click marketing? Pay per click is an online marketing model commonly used to drive targeted traffic to specific websites, where an advertiser only pays a publisher if the ad is actually clicked. The advertiser doesn’t pay until there is a sale. In addition to the cost of the advertisement, the publisher typically has to pay the search engine for displaying the ads on their sites.

PPC marketing offers many benefits to the advertiser. The largest benefit is the increased exposure and traffic. PPC ads are displayed more often, so an advertiser can reach a broader audience. Also, the advertiser will generally pay a premium for a spot in search engine results, so they can reach their target audience more effectively.

How does one go about making money with pay per click?

The easiest way is by using an Internet marketing company that can guide you through the process of placing your own ads. Many companies offer a service called AdWords for you to use in conjunction with your own ads. AdWords is a free program designed by Google to help you place your ads and drive targeted traffic to your site. If you are considering trying pay per click marketing, Google AdWords is probably the best option for you.

Pay Per Click Marketing

Other methods include building a list of websites or blogs that are related to your Internet market. For instance, if you sell gardening tools, build a website that features a picture of a garden. Place links on these sites to your adverts, as well as information about your website. You can also place your own adverts on blogs. If your Internet market is pet supplies, place a link to your website on blogs that focus on animals.

You can also promote your website with the use of PPC advertising networks. Networking with other Internet marketers who also use this type of marketing method can increase the amount of traffic that your site receives. In addition to driving traffic, network marketing allows you to share in the revenue generated by the advertisers that use their services. This helps to grow your Internet market.

How We Do Pay Per Click Marketing.

PPC Management is never set-and-forget. We take a personal, human approach to oversee every campaign. We believe that if we’re not outdoing ourselves and outperforming previous campaigns then we’re not delivering enough value.

Extensive Research_eCommerce PPC

Extensive Research

PPC campaign success comes from understanding your business and your goals. From this discovery process, our team will have a clear vision as we conduct informed research.

Armed with an aligned vision, we work to explore the key aspects of your market’s digital landscape. This includes identifying the important nuances of search behavior, keywords and modifiers, audience preferences, ad messaging, competitive implications, and more.

 

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Bid Management

Bid management is a crucial piece of PPC advertising. We employ the optimal blend of manual bid management, machine learning, and efficiency tools to ensure we stay on course as we drive toward exceeding your goals.

 

Cross Channel Management_eCommerce PPC

Cross Channel Management

Fully managed campaigns across every search network with centralized reporting. Whether it’s Google, Facebook, YouTube, Instagram, Display, Shopping, or Bing, we can manage it all simultaneously with custom strategies and management for each.

 

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Mobile Ad Strategies

The eCommerce shopping experience changes from desktop to mobile, so your ad strategies must follow suit

 

With the on-the-go mobile user in mind, we’ll develop highly targeted lightweight ads that cater to the mobile experience – fast loading, highly engaging, and targeted through day-parting, audience affinity and even type of device used. Most importantly, the mobile ads will be engaging with offers that are easy to claim.

 

Transparent Reporting_eCommerce PPC

Transparent Reporting

Your business and your goals are unique.

 

We provide 100% transparency with custom reports aligned with the metrics that drive the growth of your enterprise.

 

B Testing_eCommerce PPC

A/B Testing

Ad copy, call to action, targeting and destination pages are constantly reworked based on campaign performance until we find the best combination delivering optimal sales, conversions, and the highest quality scores to reduce cost.

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